
Senior Product Designer
@
Cambridge Mobile Telematics
Led end-to-end product design for RoadClub, serving as the sole designer across research, interaction and visual design, prototyping, UX writing, developer handoff, and design QA.
Drove RoadClub’s evolution from a weekly score-based rewards program to a daily points experience that gave users clearer, more immediate feedback on their earnings and driving behavior.Designed the Challenges experience, a dedicated in-app feature set that increased weekly active use by 7–8 percentage points, grew weekly app sessions by at least 55%, and more than doubled opt-in during testing.
Created Reflect & Recover, a post-trip coaching experience that increased trip-detail review rates by 37%, with 94% of users completing the flow after entering it.
Partnered across product, engineering, research, data science, QA, and support to ship iOS and Android experiences, translate RoadClub learnings into enterprise concepts, and support framework features used across 40+ customer-branded apps.

Marketing Designer
@
Menlo Innovations
Planned and produced multichannel campaigns, event promotions, branded materials, and workshop content, translating complex service offerings into clear, audience-focused communications.
Partnered with the marketing director to research client needs and shape tailored training experiences, increasingly focused on UX design, collaboration, and user behavior.

Product Designer
@
Intelysis Solutions
Led end-to-end design and development of responsive WordPress sites for local businesses, from discovery, user and industry research, information architecture, and wireframes through visual design, content, and launch.
Worked directly with clients in iterative review cycles, translating business goals into brand systems, email campaigns, and usable digital experiences.
Tools powering my work
Skills
Product design
UX research
Interaction design
Design systems
Prototyping
User flows
Usability testing
Visual design
Information architecture
2018 – 2022 · University of Michigan






